What started as a low-cost attempt to rip-off Marks and Spencers' celeb-loaded adverts has now become a worrying addictive ad campaign. I'm talking about the Morrison's adverts, starring low-rent C-listers such as Nick Hancock, Alan Hanson and Denise Van Outen wandering the country with their shopping trolley looking like overly made-up care-in-the-community cases. There is something so astoundingly bad about this series of ads that they've become compulsive and I have to stop whatever I'm doing as soon as I hear the opening chug of Take That's Shine emanate from my telly box. Make more, Morrisons, please.
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