
Is there anyone over at Five in charge of scheduling? And I'm not (yet) talking about the vastly unimaginative way Britain's fifth channel is exploiting its vastly unimaginative acquisition of Neighbours. I'm not even talking about the terrible treatment meted out to Alias, Angel or even the last series of Grey's Anatomy.
Nope, I'm pretty miffed with how 30 Rock - one of the few funny US sitcoms still in existence - has ended up sitting in the schedules at midnight on Thursdays. Sure, it's not the sort of series that's going to appeal to the mass market, but treated correctly 30 Rock could develop a loyal, adoring audience. It's inventive, surprisingly political and often incredibly funny. With the first series due to conclude this week, 30 Rock has really found it's feet and knows what it excels at - and the second season really hits the ground running.
Despite being the series creator, Tina Fey repeatedly sets herself up as the fall guy for every gag, and Alec Baldwin is my new hero as curiously enigmatic network boss Jack. The show is full of so many great ideas - Jack's relationship with Condeleeza Rice, The Rural Juror, spoof Eddie Murphy movie Fat Bitch, Avian Bone Syndrome, Paul Reuben's insane European monarch...
Is there any chance of Five rerunning the series in the 6.30 slot before season two starts? Probably not - especially if there's repeats of Becker to hand. Five really shouldn't have this programme (in much the same way Entourage and The Office are lost on ITV2). Someone please give FX a larger budget so they can buy up all the good US stuff and leave Five to its ceaseless CSI reruns.
And watch (some of) the best 30 Rock moments here.
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