Mints. Fork. Brilliant.

Moving Wallpaper is brilliant. It really is. Even if the joke about Casualty in episode two was the only gag in the series, I'd still love it. Only problem is, will a non-obsessive, casual TV viewer get it? Fingers crossed as this is just what ITV should be doing (and shunting Moving Wallpaper off ITV2 onto the main channel in a big slot is a big move). Here are five reasons you should love it too:

1. The cast are all great, especially Ben 'Not Stiller' Miller who does slimy, pompous and poignant all at the same time (a feat only previously achieved by more former boss). What's more - it doesn't rely on cameos from the Echo Beach stars.

2. Susie Amy. Footie Wives' Chardonnay plays herself, kind of, accept it's a version of herself who'll do anything to get a bigger role in the soap. The only character to straddle Moving Wallpaper and Echo Beach, Susie's ascent from bit-player to all-out star is hilarious and, one can only assume, probably refers to at least one former soap star.

3. Not only does it make fun of Echo Beach, soaps and TV in general, it somehow manages to continually have a dig at itself. As the spiel about wanting to attract an audience of 'twentysomething females who work in the media' in episode makes clear.

4. It just proves that focus groups, middle management and ego-crazed executives can't make good television (sadly Echo Beach is a bit lame, though I can't work out whether that's intentional or not).

5. The Casualty sketch. Mints. Fork. Brilliant.