Aaaaarrrgghhh. New Sheila's Wheels advert now playing incessantly on all sub-ITV2 channels. I imagine they're just playing it on an eternal loop over on Five Life right now.
The sheer catchiness of the Sheila's Wheels song is pure genius - instantly warping into a never-ending 12inch remix in your brain. And now there are new verses to learn, your mind may never be your own again as it worms its way into areas previous reserved for important information - such as where you left the keys or did you leave the gas on.
Added to the grotesque, Muriel's Wedding-esque, overly made-up caricatures performing in the pink cadillac, the whole caboodle is impossible to ignore and ever harder to flick away from. Whoever came up with the ad either needs locking in a crazy house or given a million pounds by ITV to create an insane new sitcom.
And rumours abound that the Sheila's Wheels bogan babes are set to release a single, which could be exactly why all live music programmes have been taken off TV of late...
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