While Tycoon has little to recommend itself, its saving grace is the casting and it's whole good vs evil theme. While both Tom and Lauren are quite awful creatures who will eventually fail, the most magnificently inept businesswoman of the series - and thus the one who will suffer most - is fruity -vodka-peddler Elizabeth Hackford.
Apparently having given up a £60,000-a-year job to make a go of her smoothie/alcohol hybrid drink, Elizabeth's penchant for bursting into tears at the slightest thing puts her into a different league to the rest of the competitors. This week's highlight has to be Elizabeth turning on the waterworks to the news that dorky rival Justin was going to meet Paul McKenna. Along with the tears, she constantly likes to confide in the camera-crew that she's 'worker her arse off', a thought that should not even be projected post watershed.
It would actually be quite nice to see Elizabeth win as the producers have clearly set her up to take a fall in much the same way Katie was in The Apprentice. But, as Britain's Got Talent proves, if you're a bit of loser with a sob story to tell, you're always going to be a winner on ITV1.
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